UX Blog

Super apps promise seamless UX—but can they keep your trust? Explore how architecture, policy, and user control shape security in SEA's super apps.

Learn how SEA’s super apps use modular app architectures to scale features, improve UX, and keep users engaged without adding friction

Explore the hidden challenges UX designers face when moderating research—and why democratizing research isn’t as simple as handing over a guide.

Learn how UX research with underserved communities in Malaysia challenged traditional methods—and what it takes to do it right.

Creating trust online is vital in digital banking UX. Learn how Southeast Asian banks are using UX research to earn user confidence and close the trust gap.

Make your data impossible to ignore with these 6 visual techniques inspired by election night reporting. Storytelling with data gets visual!

Explore how a UX researcher uses AI across research phases. Get real prompts, practical tips, and learn what works (and what doesn’t).

UX research is reshaping global and Southeast Asian banking, from AI-driven personalization to trust-first design—see how strategy and usability converge in 2025.

UX research gets tricky when trust, privacy, and planning collide. Here’s what we’ve learned from real projects—and how you can overcome the same hurdles.

AI is reshaping UX research, but where does it fall short? Discover the limitations of generative AI, its strengths and how to balance it with human expertise for better insights.

AI is transforming UX, from hyper-personalization to anticipatory design. Discover the biggest AI-driven UX trends of 2025 and how they’re shaping digital experiences across industries.

Since user-centric designs are now a core component of modern digital products, it makes sense to ask many more questions about user experience in design.

Staying ahead of the curve means continually innovating and adapting. Entrepreneurs and mobile app developers often face the challenge of creating solutions that not only solve real problems— but also deliver exceptional user experiences.

As more forward-thinking enterprises shift towards leveraging mobile and web platforms, the demand for intuitive, engaging, and user-friendly designs will only surge.

In today's exciting digital era, financial technology (Fintech) is playing a decisive role in revolutionising the financial services industry.

The financial technology (Fintech) industry is expeditiously growing, and with it, the demand for better and more fulfilling user experiences.

Malaysia’s Fintech landscape is booming,  surpassing even the banking sector. Fintech companies place a lot of importance and emphasis on creating the perfect digital experience design ensuring that their customers receive the best user experience (UX) possible.

UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet.

Good UX (User Experience) Design is Good Business.

Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement.

Within this rapidly evolving technological landscape, unique Generative AI tools and applications have emerged as invaluable companions for both seasoned UX designers and curious user researchers.

Understanding user behaviour and preferences is of the utmost importance in the ever-changing field of user experience design. At this stage, user research becomes relevant, providing valuable insights that can inform design decisions.

Every year, we send our team to participate in UX Design conferences around Asia to learn and share their learnings. We even invited our clients to join some of the conferences too, and that has helped a lot for further collaborations.

Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare industry.

Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives.

Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of methods for information collection and the testing of ideas.

UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market.

Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others.  In the world of user experience (UX) design, an empathic understanding of users is paramount when it comes to designing meaningful and influential experiences.

User personas are one of the most functional UX methods for humanising and understanding target audiences.

Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved tremendously.

Imagine you’re trying to buy concert tickets on your phone, but the “Buy Now” button is too small to tap. Or you’re watching an important product demo video, but you’re on a noisy train and there are no captions.

Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret the most complex of natural processes.

In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product.

Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience.

In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services.

The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the efficiency of UX design, others fear that it may pose a threat to human creativity and expertise. As the debate continues, it is important to explore the benefits and limitations of ChatGPT in UX design.

User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive to understand user behaviors and needs by conducting research through various methods such as surveys, user testing, and data analysis. UX designers, on the other hand, incorporate research findings into the design processes to create products that satisfy the target users’ needs.

Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome. One tool that helps facilitate this process is affinity mapping.

UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors a UX designer must keep in mind while doing so.

Imagine this: your team is halfway through building a product. Features keep getting added, deadlines shift, and suddenly users are confused about what your app actually does. You’re scrambling to patch usability issues, chasing feedback, and trying to keep stakeholders happy.

eCommerce (electronic commerce) is essentially a series of activities that revolve around the buying or selling of products or services over the Internet. It is underpinned by technology-driven activities like electronic funds transfer, data interchange, transactions processing, supply chain and inventory management and digital marketing.

Have you ever been on a website where you’re looking for something, you click on a category but it’s not there, so you try a different category.

We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries.

Ever wonder what are the research or design tools available in the market that could benefit your career in the UX industry? Yet, when you try to look around, you’re just bombarded with… So many tools, and so little time to explore. Fret not, we’ve got you covered! From the list of available tools to the reasons for using them, we’ve compiled an exhaustive list for all your UX research needs after surveying UX researchers and designers across Asia.

Understanding customers is vital to the success of any business. The main goal of any business should be to minimise potential client frustrations with their product or service.

Any business should aim to create products that people will love to use. To achieve this, it’s important to extensively understand customers’ problems, frustrations, and expectations. User experience has slowly transformed over the last decade from a customer-centric service in the realm of product and service design to more personalized offerings.  Furthermore, the emergence of multiple digital distribution channels has made delivering optimal user experiences a necessity rather than an added value.

Research is mission-critical to solving navigation challenges in the UX and product design world. In fact, user research helps UX designers to better understand the users beyond their own internal assumptions.

A great user experience is paramount to any mobile application. 

Most online services today have become highly interactive and are delivered via mobile devices. This means that user interface(UI) and user experience (UX) have an ever-increasing role to play in today's technical world.

Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need.

Even if an application has multiple important features, or delivers a revolutionary way to solve humanity's biggest problems, it means little if its interface repels users and is a nightmare to operate.

An interface is any medium that facilitates interaction. For example, a language is a communication interface between two people.

Typically, humans extract information about the world using their different senses like vision. As visual creatures, humans learn to interact and communicate with varying objects from birth.

Over the last couple of decades, technologies have become increasingly intricate, with the functionality of apps and websites becoming broader and more complex.

A user interface is the most essential element of a computer-based system. 

With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it's for meetings, projects, user research or just a quick catch-up.

User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products. 

Web development has progressed by leaps and bounds since the beginning of the World Wide Web. In the early days, website designers did not need to worry much about how their sites appeared to different clients.

Usability testing involves using different techniques to ensure that users of a product can execute intended tasks efficiently, effectively, and satisfactorily.

During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates.

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital solutions should be like at this time.

Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ.

A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest.

Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them.

Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to be.

If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In fact, a report from GlobalWebIndex notes that the average internet user spends at least 3 hours and 39 minutes online. Therefore, if you want to start attracting prospects or maintain your current customers, focusing on your services’ UX is essential.

Theoretically, an ideal website should be immediately clear to new visitors, easy to use (even after long breaks from the site) and error-free. All these while delivering a pleasant experience for all users.

There is an abundance of UX research tools available in the market, so much so that we spend quite a bit of time figuring out which tools are the right tools.

Ads are everywhere these days, going beyond the traditional forms of marketing in billboards, TV & newspaper ads. Almost every website and every social media platform has loud, flashy ads vying for our attention.

If you have done any user research or UX testing, you will know firsthand how expensive recruitment costs can be. A large chunk of the UX budget is often taken up by the cost of respondent recruitment alone. Considering that, the thought of building your own research panel doesn't seem like such a bad idea at all.

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare.

More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose.  Today’s topic focuses on one of the techniques to mitigate such scenarios by employing guerrilla usability testing.

User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience.

Usability testing, also known as UX testing, is a popular type of user testing, and it's considered the best way to evaluate the usability of a product by testing it with real people. The valuable insights derived from usability testing aids design changes in ensuring the UX elements are user-friendly and provides a pleasant user experience.

This guide answers the top questions around participant recruitment for UX research—ideal for researchers, designers, and product teams across Southeast Asia.

For the most part, UAT or user acceptance testing is considered a quality assurance step that ensures that all the buttons, visual elements, and attributes work, and there are no technical bugs in the software.

In today’s ultra-competitive technological landscape, software usability is no longer a luxury, but rather a key determinant of productivity and acceptance of mobile and web applications.

As the number of users increases, the number of new findings decreases after testing with the first five users.

Shifting to an e-commerce platform meant a few things for the consumers: a quicker, easier, and often a more affordable shopping experience. Having a solid UX design becomes critical considering that assistance is not readily available like it is in a physical store. Coupled with a longer purchase funnel, any friction in the online shopping experience may cripple sales.

When it comes to introducing ways to measure user experience of your business or if you're trying to raise the maturity of your UX practice, it's good to have a UX measurement plan.

KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc.

Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users.

The pandemic has created a monumental emphasis on the significance of digitalization, affecting the banking sector that hasn’t been well-digitized for the most part.  Poor digital banking UX/CX remains the key competitive advantage for banking players.

Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale.

The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things: socially-distanced dining, socially distanced karaoke, socially distanced movie theatres, and now: socially distanced in-person UX research.

These top 10 usability heuristics for user interface design are general principles that support effective user interaction. User interface design focuses on the users' needs and anticipates what the users might need to do next.

Trends are constantly evolving, it's the same for fashion, technology and of course, UI/UX design. We have compiled the UI/UX design trends to look out for 2021 & 2022 to help you stay on-trend and ahead of your competitors.

Digital banking falls under the huge umbrella of the fintech ecosystem. In this article, we talked about how fintech has transformed the UX of the financial services industry in 2021.

Case Study: UX Failures of Vaccine Registration Website that Caused Citizen’s Uproar

Orchestrated omnichannel user experience, the word 'orchestrated' may remind you of an orchestra. To orchestrate something, like a music score or a user experience in our case, is to coordinate it in a way to produce a pleasant effect.

As part of our digital healthcare series, we will look at digital healthcare UX. We have previously explored the digital transformation of Asia's smart hospitals, digital patient trends for 2021, and the keys for successful digital transformation in healthcare.

Continuing our series on digital healthcare, we're now going to look at trends in digital patient experience for the year to come. These trends will be especially helpful in staying on top of and ahead of your competitors.

Technology has revolutionized so many aspects of our lives, the digital transformation of healthcare delivery and Asia's smart hospital is no exception. The growing technology has altered the expectations we have, and even filling up a paper form can feel dated.

UX consulting is something that you may have heard of before, or perhaps you've come across terms like "UX consultant" or "UI/UX designer". There are various areas of consultancies, from fashion consulting to financial consulting, aimed at giving expert advice in order to help businesses. UX consulting does the same but so much more.

A seamless omnichannel user experience allows users to conveniently move across channels without losing their progress. Creating a seamless omnichannel user experience is a vital component in nurturing a successful and wholesome omnichannel user experience. The other four key components consists of

The idea of UX design is to make users’ lives easier through the use of exceptional design. This means aspects such as design, functionality, usability all contribute towards the overall website or app.

Your customers interact with your business through various channels: website, online chat, phone, kiosks, smartphone and tablet apps, social media and by visiting physical locations. Regardless of how they choose to interact with you, your customers expect to have a useful and pleasant user experience.

The idea of UX design is to make users’ lives easier through the use of exceptional design. This means aspects such as design, functionality, usability all contribute towards the overall website or app.

In our previous article, we talked about the importance of an omnichannel user experience. An effective and properly designed omnichannel ecosystem results in an exceptional user experience.