“Design is not just what it looks like & feels like. Design is how it works”
– Steve Jobs
Our design approach is evidence driven, where we rely heavily on the data and user research insights to help us design.
We continue to user test and validate our design even at very early stage such as prototypes and mock ups. It may be tough to know the truth of how your design actually performs in front of user, but it helps our client to get better design results. It is better to know early and make revision rather than not knowing.