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Strategy and Planning

“Good design only comes when it is informed by good research.”

Research is the core of our practice and it plays a crucial role in designing effective web, mobile and even offline experiences. Also, user research can help to identify business & marketing opportunities.

At the early stages of a project, we need to conduct research to understand the problem we are helping to solve, the user pain points, the market that the solution that will be operating in. The following are the methodologies that we use according to needs of the project.

Our UX consultant and researchers speak multi languages such as Mandarin Chinese (China, Taiwan), English, Bahasa (Indonesia, Malaysia), Cantonese (Hong Kong). This allows us to help our clients to understand their target demographic and design the right product. We’ve conducted cross border studies in Thailand, China, Philippines, Indonesia, Singapore and Hong Kong.

We facilitate stakeholder workshop to help people from different parts of the business to collaborate, share ideas and uncover different solutions. Through workshops, we listen to stakeholders because their requirements will influence the project outcome. The insights we get from workshop also help us to align the user research strategy with your business.
Through collaborating with the product owners, we help to form vision for the project team. A clear vision helps the entire team to focus in fulfilling their objectives, winning buy-ins from management and help project road mapping planning.
We help you to map where your target audience is headed, how they interact with your business and what a good experience looks like for your customers. By understanding your customer’s expectation, you will be able to build website, service or product that caters to their needs. Map where you’re headed, how to get there, and what success looks like with a clear website, experience, product, or service strategy.
What gets measured gets improved. Based on your business goals and the solution, we will come up with metrics to measure the user experience and the factors that contribute to better conversion. This will align your team on the same mission in making a better product or service when everyone on the team knows clearly what is being measured and what are the goals.
Our evidence-based approaches ensure that your team is building the right product by achieving a balance in business, design and technology. Good user experience for a website or app is highly dependent on having content that is valuable to users, and not just what the business wants to sell. A homepage with all the information is not a content strategy. If you provide relevant information that can satisfy the user’s needs, they will consume more of your content, and even come back more often. Based on research, we are able to help you craft the content strategy that can balance your business goals and user needs.
We are able to get insights from your competitor even if you are unsure of their internal performance numbers. Knowing what works or not, it allows you to be one step ahead of your competitor and not a follower. We conduct multi-facet research to study business performance of competitor or industry.
We conduct training on UX methods to empower teams with necessary skill set and knowledge to execute UX practices on their own. We've been conducted training for enterprises, startups, universities and government agencies.