UX Blog – UX is our DNA 🧬
UX Research: Case Studies. Guides. Reviews. Tips. & More.
Featured Articles
UX Guide For Business In 2023
UX Design Conference Events in Asia (Updated: 2024)
Ecommerce UX Tips + Southeast Asian Case Studies
Recent Articles
Digital Banking UX/CX: Top 6 Trends That Will Drive The Success Post-Pandemic
The pandemic has created a monumental emphasis on the significance of digitalization, affecting the banking sector that hasn’t been well-digitized for the most part. Poor digital banking UX/CX remains the key competitive advantage for banking players.  A study by...
Getting Started with ResearchOps
Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...
How to Keep In-Person UX Research Safe?
The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...
Top 10 Usability Heuristics for User Interface Design
These top 10 usability heuristics for user interface design are general principles that support effective user interaction. User interface design focuses on the users' needs and anticipates what the users might need to do next. This helps to ensure that necessary...
Why Microsoft Edge’s New UX Is Winning over Google Chrome
Microsoft Edge is the phoenix rising from the ashes that was Internet Explorer, and a lot of people who are wary of Google's privacy issues have opted to move over to Microsoft Edge and have actually found that they prefer the user experience! Microsoft Edge is a...
UI/UX Design Trends To Look Out For 2021/2022
Trends are constantly evolving, it's the same for fashion, technology and of course, UI/UX design. We have compiled the UI/UX design trends to look out for 2021 & 2022 to help you stay on-trend and ahead of your competitors. What Are The Latest Trends In UI/UX...
Customer Expectations for Digital Banking Experience in 2021
Digital banking falls under the huge umbrella of the fintech ecosystem. In this article, we talked about how fintech has transformed the UX of the financial services industry in 2021. But what does this mean for digital banking? The main services that banks provide...
Case Study: UX Failures of Vaccine Registration Website that Caused Citizen’s Uproar
Case Study: UX Failures of Vaccine Registration Website that Caused Citizen’s Uproar The UX failures of Malaysia’s vaccine registration website by the government Covid-19 Vaccine Supply Access Guarantee Special Committee  (JKJAV) has come under intense scrutiny after...
How to Create an Orchestrated Omnichannel User Experience
Orchestrated omnichannel user experience, the word 'orchestrated' may remind you of an orchestra. To orchestrate something, like a music score or a user experience in our case, is to coordinate it in a way to produce a pleasant effect. Designing a wholesome...