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Recent Articles
How to Conduct Usability Testing for Mobile Apps?
During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates. By critically analysing this data, the...
Field Studies vs Usability Testing: Which Is Better?
Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction. As a research methodology, the lack of...
Amazon’s Omnichannel User Experience: A Case Study
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
10 Usability Testing Tools to Try in 2022
Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...
6 Types of Survey Respondents to Be Cautious About
A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...
How to Recruit the Right Respondents for User Research?
Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them. To complicate issues, at times, some respondents are not good candidates...
Card Sorting: How Many Test Users Is Enough?
Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to...
Considerations for Regional UX Design in Southeast Asia
If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
How To Conduct Usability Testing For Websites?
Theoretically, an ideal website should be immediately clear to new visitors, easy to use (even after long breaks from the site) and error-free. All these while delivering a pleasant experience for all users. While this might seem obvious, in practice, it’s quite...
UX Research Tools List For 2022
There is an abundance of UX research tools available in the market, so much so that we spend quite a bit of time figuring out which tools are the right tools. There isn't an ultimate UX research tool, and you may even end up purchasing UX research tools that have...