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What is Empathy Mapping?
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. In the world of user experience (UX) design, an empathic...
Ecommerce UX Tips + Southeast Asian Case Studies
Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings...
The Importance of Accessibility in UX Design
Accessibility is increasingly coming to the forefront as a central element of user-centred design. It is no longer enough to simply create a visually stunning website or...
How Will AI Impact UX Design?
Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret...
UX Audit: All You Need To Know
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same...