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Recent Articles
How Healthcare UX Design Can Help Save Lives
Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare...
Why Are Open-Ended Questions Important In Qualitative Research?
Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives. It allows researchers to explore the richness and depth of...
Generative Research: All You Need To Know
Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be...
How To Do A UX Competitor Analysis?
UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market. It helps UX designers evaluate their competition in...
Creating Effective UX Personas: Best Practises and Strategies
User personas are one of the most functional UX methods for humanising and understanding target audiences. They provide UX practitioners with a reference focal point for...