UX Blog – UX is our DNA 🧬
UX Research: Case Studies. Guides. Reviews. Tips. & More.
Featured Articles
UX Guide For Business In 2023
UX Design Conference Events in Asia (Updated: 2024)
Ecommerce UX Tips + Southeast Asian Case Studies
Recent Articles
The Importance of Accessibility in UX Design
Accessibility is increasingly coming to the forefront as a central element of user-centred design. It is no longer enough to simply create a visually stunning website or application. Rather, UX designers must consider the needs of all users, including those with...
How Will AI Impact UX Design?
Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret the most complex of natural processes. In fact, AI is arguably the hottest topic in UX...
UX Audit: All You Need To Know
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
The Role of User Needs Assessment in Creating User-Centred Designs
Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In practice, a user-centred design approach revolves around iteratively gathering feedback and...
UX Research Strategies + SEA Case Studies
In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours. UX design...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 1)
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive to understand user behaviors and needs by conducting research through various methods such...
How To Use Affinity Mapping For UX Research?
Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome. One tool that helps facilitate this process is affinity mapping. This article will delve...
What is a UX Case Study? (+5 examples)
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...