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Recent Articles
Card Sorting: Understand Your Users For Better Information Architecture
Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most people will give up and leave if they visit a site and can't find what they are looking...
5 Ways to Apply UX to Your AI Project
As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user...
How Fintech UX Is Disrupting Traditional Banking
Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking. In the 1990s, Bill Gates said: "Banking is necessary, banks are not" and this statement rings even more true this day as evident by...
Best Practices for Remote Usability Testing
Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....
The Unspoken Ways That User Experience (UX) Is Linked to Real Life
Have you ever stopped to consider why websites are the way they are? You can go to Nike and Lazada, and somehow both websites, created by two very different teams, on two very different continents asking you two very different things will look eerily similar....
Top 3 Ways to Enhance Brand UX by Personalizing Your Content
What is Brand UX? Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses...
How New Fintech UX is Challenging Conventional Banks in Money Transfer
More and more startups are disrupting the remittance space and making it so much easier for consumers to make money transfers with full knowledge and transparency of their transactions. Let's take a look at how new fintech UX is challenging the conventional banks in...
Customer Expectation for Digital Travel Insurance User Experience in 2021
Have you ever taken a flight somewhere, landed, just to find out your check-in luggage didn't make it? And all you have to wear for your well-earned getaway are the clothes on your back. Or perhaps your flight home has been delayed and you had to pay for another night...
Google Search Engine Will Rank Your User Experience in 2021
We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience. This means that if Google's algorithm thinks...