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Recent Articles
UX Maturity Model for Corporates and Enterprises
Organizations usually progress through a series of stages following the evolution and maturity of their UX processes. The stages of Corporate UX Maturity are fairly universal, allowing the ability to match your organization to see what the next stage will likely be,...
How To Have A Consistent User Experience (UX)
User experience, in the digital realm or real life, needs to be consistent. Consistency is the most known and most fragile design principle, but this key principle is often and quite easily breached. Especially when there's an endeavour to be too creative, so much so...
Improve User Testing with 10 Simple Tips
User testing is a fundamental core of the UX design process for a great and pleasant user experience. User testing provides critical insights in guiding and validating the design process, and with most things in life, conducting user testing takes time and patience....
Essential UX Psychology Principles for Better User Experience Design
User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences. Fret not, there's no need for a...
How to Run Remote User Research
Remote user research is a great solution for getting valuable insights in a quick and easy way, and there is no need to set up a full test lab or rent an expensive external testing facility. Before we go into details on how to run remote user research, let's look at...
12 Principles To Follow For Better User Experience (UX)
Creating a delightful user experience isn't an easy task to achieve, whether you're new to UX or a seasoned professional that is in need of a refresher, these 12 UX principles will help guide you in designing a great user experience: 1. User-Centric First and...
9 Ways To Build Trust With Customers For Fintech Companies
You wouldn't just give anyone your wallet, would you? How about someone you trust? This is the same when it comes to sharing financial details, trust is everything for financial technology (fintech). Before your customers decide to use your fintech services, they need...
How Has Customer Experience in Fintech Been Affected by Pandemic?
As much as COVID-19 has created a surge of opportunities for the financial technology (fintech) industry. Like many other industries, the fintech industry has been affected, both positively and negatively. As a result, customer experience has also been affected...
6 Ways to Enhance User Experience with Design Thinking
User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user experience is for businesses to incorporate design thinking into their product and services...