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Recent Articles
How to Create a Consistent Omnichannel User Experience
In our previous article, we talked about the importance of an omnichannel user experience. An effective and properly designed omnichannel ecosystem results in an exceptional user experience. The first thing that needs to be done is for your business to understand and...
The Importance of Omnichannel User Experience
Omnichannel user experience and UX strategies can be the deciding factor between you and your competitor. You may have a more affordable offering but if your customer values convenience over price, you won't be their first choice. Optimizing the end-to-end user...
Obeying the Traffic Lights of User Experience
In a previous article we wrote about colour psychology in user experience (UX), we looked at the colours of green and red, and how they signify proceed and stop respectively. It got us thinking about obeying the traffic lights when it comes to user experience and...
Colour Psychology in User Experience (UX)
Colour psychology plays an important role, it is a key aspect in creating a suitable colour palette that brings digital design to life. There's a reason why McDonald's, KFC, Texas Chicken, Burger King, Carl's Jr and the like all favour the colours red and yellow....
Healthcare UX Challenges & Tech Trends for 2021
Healthcare is more important than ever, it's the main concern on everyone's minds during the Covid-19 pandemic. And as with everything that involves users, user experience is vital. In this article, we will look at the healthcare UX challenges of 2021. Modern...
UI/UX Design in 2021 – Top 15 Trends to Look Out for
UI/UX trends are ever-changing and it has evolved even faster to catch up with the surge of digital transformation. The focus on thoughtful user interface and user experience design has been growing, with the aim of creating and developing user-friendly and meaningful...
Gestalt Principles of Design To Improve User Experience
The human brain, 100 billion neurons firing with signals racing across trillions of synapses at 400 km per hour. The brain is a very powerful organ, exceptionally good at managing our daily lives, but at the same time with a powerful imagination, able to fill in the...
How a Diary Study Can Help to Make Your Business Smarter
Before we delve into the main topic looking at how a diary study can help to make your business smarter, let's first understand what a diary study is. What is a Diary Study? The difference between a diary study and most of the other types of UX testing is time. A...
Is Google’s New App Icons Upsetting Users?
Have you seen the new Google icons? What do you think? When Google announced an update back in July...