This article is one of our series of e-commerce websites that we are user testing and reviewing. Lazada trying to close the gap of online and offline shopping. What’s new and what can we learn from? A few months back, Lazada launched a new site in Singapore along with...
Flight Booking UX: Virgin America’s New Site
So, are you in for something new or something totally out of the norm? Virgin America is the website you ought to give a try! You’d be surprised by the whole new booking experience. The revamped website can be accessed anytime, anywhere, and with any mobile device....
E-commerce UX: Optimizing For Higher Sales Conversion
Handbags, shoes, skirts, dresses and tops; these are just some of the commodities that never seem to stop growing. Shopping malls across the country are teeming with them and they are fueling the growth of the e-commerce scene. For the past few years, online stores...
E-commerce UX: Tesco and Redmart Changing The Groceries Sale Space
Selling perishable items like milk and bread online is not an easy business. Websites like Tesco and Redmart are redefining how groceries can be sold online Selling groceries online is certainly not an easy business to start with and when you have perishable goods...
Ecommerce UX: the Good, the Bad, the Ugly of Rakuten Malaysia
Prominently placed categories and swift checkout processes are strengths for Rakuten Malaysia’s website. What did they get wrong? Rakuten is an international e-commerce company based in Tokyo, Japan. They have been rapidly expanding into many different Asian countries...