Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...
Quantitative Usability Testing Tips You Should Consider
UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet. This in-depth guide seeks to delve into the intricacies...
Ecommerce UX Tips + Southeast Asian Case Studies
Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved...
Humanizing The Central Banking Site: Bank Negara Malaysia
With the rise of scams and frauds in the country, it is of the utmost importance that the public is able to access the latest information about these issues easily. As a reputable financial authority, the central bank of Malaysia (BNM:Bank Negara Malaysia) has been...
Mobile App Usability Testing: Government Service (MyKIRA GST)
SNEAK PEEK: More than 20 usability issues detected, all users found the app confusing. On 1st of April (no April fool joke!), Malaysia moved into GST era with the implementation of the much controversial Goods & Services Tax. Love it or hate it, no one in Malaysia...