If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
UX Strategy & Planning
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Measuring UX Metrics, KPIs and Performances
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
UX Roles beyond UI Designer: Interaction Designer, User Researcher, Product Manager
Do you know what exactly does a UX (User Experience) Designer or UX specialist do? If you think it is all about creating simple & visually appealing interface, this article is specially designed for you, which we will discuss on how UX in many ways can bring...