Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking. In the 1990s, Bill Gates said: "Banking is necessary, banks are not" and this statement rings even more true this day as evident by...
Best Practices for Remote Usability Testing
Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....
Top 3 Ways to Enhance Brand UX by Personalizing Your Content
What is Brand UX? Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses...
Google Search Engine Will Rank Your User Experience in 2021
We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience. This means that if Google's algorithm thinks...
5 Ways Fintech Is Transforming the UX of Financial Services in 2021
Fintech is a portmanteau of 'Finance' and 'Technology', financial technology has revolutionised the way we do our finances since the 1950s, continues to transform the financial services industry today, and will continue on as technology evolves. A Brief History of...