UX Guide
UX Research: A Quick & Easy Guide

It's vital to undertake user research before the design phase of any project so that proper informed decisions can be made. User research should be the core, it's critical to the success of any project - whether it's for an internal project, an external client, or...

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How To: Build & Maintain Your Own Research Panel and Save $$$$

If you have done any user research or UX testing, you will know firsthand how expensive recruitment costs can be. A large chunk of the UX budget is often taken up by the cost of respondent recruitment alone. Considering that, the thought of building your own research...

Keys to Successful Digital Transformation in Healthcare

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...

What Is Guerrilla Testing and How to Use It?

More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose.  Today’s topic focuses on one of the techniques to...

Principles of Psychology To Enhance Your User Experience Design

User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...

Avoid 6 Common Mistakes Preparing for Usability Testing

Usability testing, also known as UX testing, is a popular type of user testing, and it's considered the best way to evaluate the usability of a product by testing it with real people. The valuable insights derived from usability testing aids design changes in ensuring...