UX design is essentially the process of creating products and services where every element works to enhance the user experience.
A UX design process involves understanding user behaviour, their needs, and issues. The information gathered is ultilized to design a product or a service that meets user expectations. The ultimate objective is to create products (websites, applications) that are easy to understand, navigate, visually appealing, and provide a positive experience to the user.
Our blogs on UX design provide valuable insights into the best practices, tools and latest trends in the field. Scroll through our articles and case studies on various topics, including prototyping, mobile responsive designs, UX design trends.
From seasoned web designers to those starting their journey in UX design, there’s a wealth of information for everyone to stay current and improve their UX design skills.
Shifting to an e-commerce platform meant a few things for the consumers: a quicker, easier, and often a more affordable shopping experience. Having a solid UX design becomes critical considering that assistance is not readily available like it is in a physical store....
Trends are constantly evolving, it's the same for fashion, technology and of course, UI/UX design. We have compiled the UI/UX design trends to look out for 2021 & 2022 to help you stay on-trend and ahead of your competitors. What Are The Latest Trends In UI/UX...
The idea of UX design is to make users’ lives easier through the use of exceptional design. This means aspects such as design, functionality, usability all contribute towards the overall website or app. These UX design fails show you that not even some of the best...
UI/UX trends are ever-changing and it has evolved even faster to catch up with the surge of digital transformation. The focus on thoughtful user interface and user experience design has been growing, with the aim of creating and developing user-friendly and meaningful...
The human brain, 100 billion neurons firing with signals racing across trillions of synapses at 400 km per hour. The brain is a very powerful organ, exceptionally good at managing our daily lives, but at the same time with a powerful imagination, able to fill in the...
User experience, in the digital realm or real life, needs to be consistent. Consistency is the most known and most fragile design principle, but this key principle is often and quite easily breached. Especially when there's an endeavour to be too creative, so much so...
User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences. Fret not, there's no need for a...
When the worldwide pandemic was announced by WHO, most countries started to close their borders and restrict the movement of their citizens to curb the spread of the virus. Southeast Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand,...
UX and UI are interchangeably used so often that we think they mean the same thing. But there is a difference between these two terms: UX Design and UI Design. By understanding the difference between them, you will be able to build your product with the right design...
Good UX (User Experience) Design is Good Business. Entering year 2022, the role of UX is still evolving with untapped business potentials. A decade ago, many companies were struggling to deliver good user experience with their digital products. Over the years,...
