UX Design
Interaction Design: The Ultimate Guide to IxD

Every time we pick up our smartphones, tap on an app, or interact with a website, we're experiencing interaction design (IxD) in action. As an integral part of user experience design, IxD focuses on creating seamless, intuitive connections between users and digital...

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How Can UX Design Benefit Fintech?

The financial technology (Fintech) industry is expeditiously growing, and with it, the demand for better and more fulfilling user experiences. This article seeks to share how Fintech companies that invest in UX design can reap a number of benefits, including increased...

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Recent Articles

Research for All? The Quiet Challenges of Democratizing Research

In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...

How We Ran UX Research with Malaysia’s Underserved Communities

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...