Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement. One effective approach to usability testing is qualitative testing, which focuses on gathering...
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
Understanding customers is vital to the success of any business. The main goal of any business should be to minimise potential client frustrations with their product or service. Whether a physical product or a digital, the idea should be to exceed customer...
Usability testing involves using different techniques to ensure that users of a product can execute intended tasks efficiently, effectively, and satisfactorily. In usability testing, prospective users will be recruited to perform tasks typical of a user group in an...
During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates. By critically analysing this data, the...
Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction. As a research methodology, the lack of...
Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...
We have conducted numerous usability testing for various clients and partners over many years, and to this day, we always get asked the same, and very important question: "How many users will be enough for testing?" or "What sample size is enough?" 100% of the time...
User testing is a fundamental core of the UX design process for a great and pleasant user experience. User testing provides critical insights in guiding and validating the design process, and with most things in life, conducting user testing takes time and patience....
Remote Moderated Usability Testing is a great way to get quick valuable insights without having to set up a full test lab or rent an expensive external testing facility. Even though it's a convenient way of conducting research, careful preparation must be done to...
