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UX Research Challenges You Can’t Ignore

Apr 8, 2025

The rapid digitalisation across industries has made UX research more critical than ever. Poor usability can lead to serious consequences; whether it’s user frustration or losing revenue and trust in the company. But what happens when research itself becomes the...

Limitations of Generative AI in UX and How to Overcome Them

Mar 26, 2025

Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...

5 Stages of Design Thinking Process You Need to Know

Dec 5, 2024

Staying ahead of the curve means continually innovating and adapting. Entrepreneurs and mobile app developers often face the challenge of creating solutions that not only solve real problems— but also deliver exceptional user experiences. This is where design thinking...

10 Ways Fintechs Use Experience Design to Surpass Banking

Aug 4, 2024

Malaysia’s Fintech landscape is booming,  surpassing even the banking sector. Fintech companies place a lot of importance and emphasis on creating the perfect digital experience design ensuring that their customers receive the best user experience (UX) possible. Only...

Quantitative Usability Testing Tips You Should Consider

Feb 27, 2024

UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet. This in-depth guide seeks to delve into the intricacies...