User Research

User Research Strategy, Tips, Insights, Methods, News & Guides

User research methods are targeted at understanding the needs and pain points of the potential users to create effective product/website designs. It incorporates using various user research tools, templates, questions, etc, to find information that facilitates the UX design process.

Wondering how to do user research for your project?

Netizen Experience, your trusted UX research consultant, has a pool of informative articles, guides, tips, reviews, and insights from experts in the industry. Read them here!

How to Run Remote User Research

How to Run Remote User Research

Remote user research is a great solution for getting valuable insights in a quick and easy way, and there is no need to set up a full test lab or rent an expensive external testing facility. Before we go into details on how to run remote user research, let's look at...

5 Ways to Apply UX to Your AI Project

5 Ways to Apply UX to Your AI Project

As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user...

Best Practices for Remote Usability Testing

Best Practices for Remote Usability Testing

Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....

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Recent Articles

Field Studies vs Usability Testing: Which Is Better?

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of...

Amazon’s Omnichannel User Experience: A Case Study

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...

10 Usability Testing Tools to Try in 2022

Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...

6 Types of Survey Respondents to Be Cautious About

A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...

How to Recruit the Right Respondents for User Research?

Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them.  To complicate issues, at times, some respondents are not good candidates...