User Research

User Research Strategy, Tips, Insights, Methods, News & Guides

User research methods are targeted at understanding the needs and pain points of the potential users to create effective product/website designs. It incorporates using various user research tools, templates, questions, etc, to find information that facilitates the UX design process.

Wondering how to do user research for your project?

Netizen Experience, your trusted UX research consultant, has a pool of informative articles, guides, tips, reviews, and insights from experts in the industry. Read them here!

Card Sorting: How Many Test Users Is Enough?

Card Sorting: How Many Test Users Is Enough?

Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to...

UX Research Tools List For 2022

UX Research Tools List For 2022

There is an abundance of UX research tools available in the market, so much so that we spend quite a bit of time figuring out which tools are the right tools. There isn't an ultimate UX research tool, and you may even end up purchasing UX research tools that have...

Keys to Successful Digital Transformation in Healthcare

Keys to Successful Digital Transformation in Healthcare

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...

Avoid 6 Common Mistakes Preparing for Usability Testing

Avoid 6 Common Mistakes Preparing for Usability Testing

Usability testing, also known as UX testing, is a popular type of user testing, and it's considered the best way to evaluate the usability of a product by testing it with real people. The valuable insights derived from usability testing aids design changes in ensuring...

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Recent Articles

Creating Effective UX Personas: Best Practises and Strategies

User personas are one of the most functional UX methods for humanising and understanding target audiences.  They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...

What is Empathy Mapping?

Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others.  In the world of user experience (UX) design, an empathic understanding of users is paramount when it comes to designing meaningful and influential...

Ecommerce UX Tips + Southeast Asian Case Studies

Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved...

UX Audit: All You Need To Know

In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...

The Role of User Needs Assessment in Creating User-Centred Designs

Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In practice, a user-centred design approach revolves around iteratively gathering feedback and...