User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
Staying ahead of the curve means continually innovating and adapting. Entrepreneurs and mobile app developers often face the challenge of creating solutions that not only solve real problems— but also deliver exceptional user experiences. This is where design thinking...
Good UX (User Experience) Design is Good Business. Entering year 2025, the role of UX is still evolving with untapped business potentials. A decade ago, many companies were struggling to deliver good user experience with their digital products. Over the years,...
User personas are one of the most functional UX methods for humanising and understanding target audiences. They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. In the world of user experience (UX) design, an empathic understanding of users is paramount when it comes to designing meaningful and influential...
Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved...
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In practice, a user-centred design approach revolves around iteratively gathering feedback and...
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive to understand user behaviors and needs by conducting research through various methods such...
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...
