Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...
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Recent Articles
Limitations of Generative AI in UX and How to Overcome Them
Mar 26, 2025
Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...
5 Stages of Design Thinking Process You Need to Know
Dec 5, 2024
Staying ahead of the curve means continually innovating and adapting. Entrepreneurs and mobile app developers often face the challenge of creating solutions that not only solve real problems— but also deliver exceptional user experiences. This is where design thinking...
10 Ways Fintechs Use Experience Design to Surpass Banking
Aug 4, 2024
Malaysia’s Fintech landscape is booming, surpassing even the banking sector. Fintech companies place a lot of importance and emphasis on creating the perfect digital experience design ensuring that their customers receive the best user experience (UX) possible. Only...
Quantitative Usability Testing Tips You Should Consider
Feb 27, 2024
UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet. This in-depth guide seeks to delve into the intricacies...
UX Guide For Business
Dec 13, 2023
Good UX (User Experience) Design is Good Business. Entering year 2025, the role of UX is still evolving with untapped business potentials. A decade ago, many companies were struggling to deliver good user experience with their digital products. Over the years,...
