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Generative AI: What Is It and How Can It Help With User Research?

Nov 29, 2023

Understanding user behaviour and preferences is of the utmost importance in the ever-changing field of user experience design. At this stage, user research becomes relevant, providing valuable insights that can inform design decisions. The problem with tried-and-true...

Why Are Open-Ended Questions Important In Qualitative Research?

Nov 8, 2023

Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives. It allows researchers to explore the richness and depth of individuals' thoughts, feelings, decision making process and motivations. One of the...

Generative Research: All You Need To Know

Aug 22, 2023

Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of...

How To Do A UX Competitor Analysis?

Aug 18, 2023

UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market.  It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...

Creating Effective UX Personas: Best Practises and Strategies

Jul 17, 2023

User personas are one of the most functional UX methods for humanising and understanding target audiences.  They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...