Ecommerce UX
Ecommerce UX Tips + Southeast Asian Case Studies

Ecommerce UX Tips + Southeast Asian Case Studies

Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings and logistics (fast delivery), the user experience of e-commerce has improved...

Top 12 Malaysia eCommerce Websites

Top 12 Malaysia eCommerce Websites

eCommerce (electronic commerce) is essentially a series of activities that revolve around the buying or selling of products or services over the Internet. It is underpinned by technology-driven activities like electronic funds transfer, data interchange, transactions...

Ecommerce UX: Uniqlo Moving From Offline to Online

Ecommerce UX: Uniqlo Moving From Offline to Online

Welcome to Uniqlo! In 2009, Japan’s No. 1 clothing retailer, Uniqlo expanded their business into Southeast Asia by launching their first store in Singapore. The following year, they entered Malaysia with the largest store in South East Asia. At present, they have more...

E-commerce UX: Lazada’s Revamped Site Design

E-commerce UX: Lazada’s Revamped Site Design

This article is one of our series of e-commerce websites that we are user testing and reviewing. Lazada trying to close the gap of online and offline shopping. What’s new and what can we learn from? A few months back, Lazada launched a new site in Singapore along with...

E-commerce UX: Optimizing For Higher Sales Conversion

E-commerce UX: Optimizing For Higher Sales Conversion

Handbags, shoes, skirts, dresses and tops; these are just some of the commodities that never seem to stop growing. Shopping malls across the country are teeming with them and they are fueling the growth of the e-commerce scene. For the past few years, online stores...

Ecommerce UX: the Good, the Bad, the Ugly of Rakuten Malaysia

Ecommerce UX: the Good, the Bad, the Ugly of Rakuten Malaysia

Prominently placed categories and swift checkout processes are strengths for Rakuten Malaysia’s website. What did they get wrong?

Rakuten is an international e-commerce company based in Tokyo, Japan. They have been rapidly expanding into many different Asian countries and recently opened shop in Malaysia in November 2012.

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