UX Blog

Humanizing The Central Banking Site: Bank Negara Malaysia

With the rise of scams and frauds in the country, it is of the utmost importance that the public is able to access the latest information about these issues easily. As a reputable financial authority, the central bank of Malaysia (BNM:Bank Negara Malaysia) has been providing the essential tools needed to protect oneself from scams and to improve financial literacy. Recently, the BNM website went through a transformation in terms of design. In order to identify if the re-vamp was...

Growth Hacking Thru UX: Digital Marketing 2.0 [Slideshare]

In this digital era, marketing is getting more and more targeted. In the past, effective measurement for marketing effort is unmanageable, but it is getting easier to capture digital marketing data now. By using these data to deliver the right user experience to the users, marketing performance can be significantly increased.  This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be...

UX Review: What Makes A Good News App?

People are always obsessed in keeping themselves up to date. This desire contributes to why so many of us are addicted and dependent on social media platforms. Any news or information could be spread almost instantaneously with the power of the internet now. However, you certainly can’t trust everything you read online, can you? So, where do you go for fast and reliable sources of news? Broadcasting companies notice the change in the market as audiences are moving from televisions...

Banking App UX Review: CIMB Malaysia & Indonesia

Many banks have realized the importance of mobile usage in daily lives and started allowing their customers to perform online banking via smartphones using their mobile app. In recent years, CIMB group, the 2nd largest bank in Malaysia and 5th largest in Indonesia, introduced their mobile apps named CIMB Clicks (Malaysia) and Go Mobile (Indonesia) apps for their users. Despite the fact that both CIMB Clicks and Go Mobile app have similar rating on Play Store, both apps have completely...

How UX Helped To Increase 76% Website Page Views

“Netizen helped the team to understand the user’s online behaviour better thru various UX research and testing methodology. The findings allow us to build more user centric and optimized digital channel.” – Rizal Dahalan, Digital Manager, TalentCorp. CHALLENGE Client wanted to revamp the site as the previous homepage suffers from high bounce rate. During user testing phase, one of the key findings was that users generally misunderstood what they could achieve on this website. RESULTS Users are consuming more information...