Netizen Experience

Our Team

Meet the team

Often known as the Netizen, we are a group of people who come from diverse backgrounds including businessdesignengineeringsocial science and all our team members are able to speak at least 2 different languages fluently. Our enthusiasm for User Experience has brought us together to make the web a better place through our user-centered approaches. We've been providing UX & analytics expertise to forward-thinking companies inMalaysiaSingaporeHong KongChinaTaiwanThailandIndonesiaVietnamPhilippines


Alvin Chai

Alvin Chai

UX Consultant

Alvin is the principal consultant of Netizen Experience, apart from running the research division. He is also a guest author for an online Asian tech news portal on the subject of user testing & research. Besides, he also conducts training workshops for companies so that they are empowered to build better and more user friendly products through user research and testing. He helps companies to understand why people are leaving their website/apps and how to fix them. Alvin is a foodie and likes experimental food projects.

Selina Lai

Selina Lai

UX Consultant

Selina enjoys communicating user research findings to enhance the user interaction with digital products. Her meticulousness in analysing usability issues provides helpful insights to the research teams. Selina also has a keen eye and assists in the design process. She is a music lover and follows her idols closely.

Wee Li

Wee Li

UX Consultant

Wee Li was previously a trained engineer who worked for a multinational company and has been providing consultancy services to enterprises since 2011 and currently leads the enterprise client support team. He is a guest lecturer at National University of Singapore (NUS) on the subject of user testing and user research. He also runs workshops to help product teams to understand their users and build better products. Wee Li is a big supporter of soccer since young.

Stella Lee

Stella Lee

User Researcher

Stella’s background in Psychology fuels her deep interest to understand the perspectives of users. By applying her research skills, she hopes to uncover users’ viewpoint and hence improve their interaction with the digital platforms. Aside from that, she enjoys crocheting or watercoloring while watching movies.

Xiao Yan

Xiao Yan

User Researcher & Data Analyst

With a background in Industrial and Applied Statistics, Xiao Yan applies her skills to make sense of user behaviour through digital analytics. She enjoys dealing with numbers and transforming digital data into useful business insights for clients' businesses. Apart from that, she loves swimming and Winnie the Pooh is her favourite character!

Nikhilesh Mahendran

Nikhilesh Mahendran

User Researcher

With a degree in game development majoring in game design, Nikhilesh looks at the picture from both the user’s perspective as well as the business aspect of a product. He believes users and players are the same people and uses his knowledge of UI, level design and game world creation to help provide a meaningful and positive user experience. He enjoys strategy and rhythm games, anime and appreciates a wide genre of music.

Kai Siang

Kai Siang

User Researcher & Data Analyst

With a background in actuarial science and interest in programming, Kai Siang applies his analytical mind to extract business insights by measuring vast amounts of digital data, helping the client to unlock business opportunities. He has a keen interest in origami, 3D printing and badminton.

Aina Syasya Azlin

Aina Syasya Azlin

User Researcher

Aina's passion in applying psychology to technology drives her to understand the necessity to provide better user experience for users in consideration to what the client can provide. She believes in the need to humanize the digital space for a better experience for all and subsequently enjoys catching up with the latest research and technology in the budding field of UX. In her spare time, Aina enjoys a myriad of things like games and anime as well as dicemaking, crafting all sorts of things and of course Dungeons and Dragons!

Vania Wong

Vania Wong

Marketing Executive

Ancora Imparo (‘I am still learning’) a mantra Vania picked up at her alma mater. Learning never stops, regardless of who, what, when or where. It is with this mindset, she takes on life with confidence and grace. Coming from a background in IT, she is no stranger to technology’s reign in modern day life but she is also an old soul who still prefers to write with a pen and paper. She believes good communication is key in life, and good UX is the key to an effective communication in virtual life. She has a great love for music, food, arts, and all the beauty in life.

Harmony Tan

Harmony Tan

Software Engineer

With a degree in biomedical engineering majoring in prosthetics and orthotics, Harmony cares deeply about providing products and services that can improve the user’s quality of life. She has experience in producing assistive devices for persons with disabilities and believes that great technology is only as good as its ability to effectively and efficiently interact with its user. Aside from that, she is a big fan of the sci-fi and fantasy genre, loves music, books, and animals.

Poh Xiang

Poh Xiang

Software Engineer

With a degree in electrical and computer systems engineering, Poh Xiang develops digital products that fulfil both user and business needs. He spends his time solving programming challenges. Aside from that, he enjoys watching movies with mind-blowing plot twists.

Mike Wong

Mike Wong

Software Engineer

Mike has years of experience doing UX with the company and he believes that a good UX researcher requires great attention to detail. He honed such skills from working as a professional engineer previously in 2 multinational companies. Since being with Netizen, he has been engaged in multiple projects that have helped various companies to improve their user experience. If you have an interest in hiking, rock climbing, or diving, you would be in good company with Mike.

Nurul Afiqah

Nurul Afiqah

Junior Programmer

As a graduate in Software Engineering, Afiqah finds joy in learning how to solve problems through programming and utilizes what she has learnt to build software interfaces that are user friendly. Observing users’ reactions while using a website is the moment of truth that has helped her to understand the importance of good UX and how different people use the website differently. Apart from that, she is a foodie and has a really soft spot for animals, especially cats.

Iman Haris Hadi

Iman Haris Hadi

Junior Programmer

Inspired by Descarte's "cogito, ergo sum", Haris uses it as his guiding philosophy in his belief that "problems that are acknowledged are problems that must be solved". Having spent some time in Penang studying computer science and its rich cultural heritage, Haris continuously accumulates his knowledge and skill, setting on delivering great user experience to users no matter the digital divide. During his free time, he often spends time with his online community on shooter MMOs, building relationships and teamwork.

Kuo Hong

Kuo Hong

Junior Programmer

With a degree in Software Engineering, Kuo Hong enjoys the process of transforming designs into fully functional websites, with a touch of his own creativity. When he is not attending any duties, you can find him playing in the basketball court, or watching tech-related contents alongside with a cup of nice hot black coffee.

Pradeep

Pradeep

UX Designer

Pradeep is passionate about creating experiences that are delightful and at same time usable for the users. He leads design projects with a focus on user testing and data driven iteration. His role as a UX Designer sees him working on information architecture design, interaction design and front end development.

Mei Wui

Mei Wui

UX Designer

Mei Wui designs experience with empathy. Despite of her background in user interface design, she loves exploring approaches that contribute in crafting a meaningful design for people. She believes that a great design can empower people to do things better, faster, easier and happier. Salmon is always her favourite food!