Our Team

Alvin Chai

UX Consultant

Alvin is the principal consultant of Netizen Experience, apart from running the research division. He is also a guest author for an online Asian tech news portal on the subject of user testing & research. Besides, he also conducts training workshops for companies so that they are empowered to build better and more user friendly products through user research and testing. He helps companies to understand why people are leaving their website/apps and how to fix them. Alvin is a foodie and likes experimental food projects.

Selina Lai

UX Consultant

Selina enjoys communicating user research findings to enhance the user interaction with digital products. Her meticulousness in analysing usability issues provides helpful insights to the research teams. Selina also has a keen eye and assists in the design process. She is a music lover and follows her idols closely.

Wee Li

UX Consultant

Wee Li was previously a trained engineer who worked for a multinational company and has been providing consultancy services to enterprises since 2011 and currently leads the enterprise client support team. He is a guest lecturer at National University of Singapore (NUS) on the subject of user testing and user research. He also runs workshops to help product teams to understand their users and build better products. Wee Li is a big supporter of soccer since young.

Nadirah Ayuni

User Researcher

Although originally from the food science and nutrition field, Nadirah enjoys learning about the interactions between online users and the digital world. She enjoys looking at the different reactions users have when they interact with digital products, and believes that user research is essential in order to build products that are user friendly. During her free time she enjoys experimenting on food and baking up a storm in the kitchen.

Xiao Yan

User Researcher & Data Analyst

With a background in Industrial and Applied Statistics, Xiao Yan applies her skills to make sense of user behaviour through digital analytics. She enjoys dealing with numbers and transforming digital data into useful business insights for clients' businesses. Apart from that, she loves swimming and Winnie the Pooh is her favourite character!

Nikhilesh Mahendran

User Researcher

With a degree in game development majoring in game design, Nikhilesh looks at the picture from both the user’s perspective as well as the business aspect of a product. He believes users and players are the same people and uses his knowledge of UI, level design and game world creation to help provide a meaningful and positive user experience. He enjoys strategy and rhythm games, anime and appreciates a wide genre of music.

Kai Siang

User Researcher & Data Analyst

With a background in actuarial science and interest in programming, Kai Siang applies his analytical mind to extract business insights by measuring vast amounts of digital data, helping the client to unlock business opportunities. He has a keen interest in origami, 3D printing and badminton.

Vania Wong

Client Engagement Specialist

Ancora Imparo (‘I am still learning’) a mantra Vania picked up at her alma mater. Learning never stops, regardless of who, what, when or where. It is with this mindset, she takes on life with confidence and grace. Coming from a background in IT, she is no stranger to technology’s reign in modern day life but she is also an old soul who still prefers to write with a pen and paper. She believes good communication is key in life, and good UX is the key to an effective communication in virtual life. She has a great love for music, food, arts, and all the beauty in life.

Harmony Tan

Software Engineer

With a degree in biomedical engineering majoring in prosthetics and orthotics, Harmony cares deeply about providing products and services that can improve the user’s quality of life. She has experience in producing assistive devices for persons with disabilities and believes that great technology is only as good as its ability to effectively and efficiently interact with its user. Aside from that, she is a big fan of the sci-fi and fantasy genre, loves music, books, and animals.

Poh Xiang

Software Engineer

With a degree in electrical and computer systems engineering, Poh Xiang develops digital products that fulfil both user and business needs. He spends his time solving programming challenges. Aside from that, he enjoys watching movies with mind-blowing plot twists.

Mike Wong

Software Engineer

Mike has years of experience doing UX with the company and he believes that a good UX researcher requires great attention to detail. He honed such skills from working as a professional engineer previously in 2 multinational companies. Since being with Netizen, he has been engaged in multiple projects that have helped various companies to improve their user experience. If you have an interest in hiking, rock climbing, or diving, you would be in good company with Mike.

Nurul Afiqah

Junior Programmer

As a graduate in Software Engineering, Afiqah finds joy in learning how to solve problems through programming and utilizes what she has learnt to build software interfaces that are user friendly. Observing users’ reactions while using a website is the moment of truth that has helped her to understand the importance of good UX and how different people use the website differently. Apart from that, she is a foodie and has a really soft spot for animals, especially cats.

Pradeep

UX Designer

Pradeep is passionate about creating experiences that are delightful and at same time usable for the users. He leads design projects with a focus on user testing and data driven iteration. His role as a UX Designer sees him working on information architecture design, interaction design and front end development.

Mei Wui

UX Designer

Mei Wui designs experience with empathy. Despite of her background in user interface design, she loves exploring approaches that contribute in crafting a meaningful design for people. She believes that a great design can empower people to do things better, faster, easier and happier. Salmon is always her favourite food!